dUCk
dUCk is a global lifestyle brand founded by entrepreneur Vivy Yusof, known for its elegant scarves and fashion-forward identity. As the brand expanded, its digital platforms evolved to support a full-fledged eCommerce experience across web and mobile.
As a Senior Frontend Developer on the dUCk team, I contributed to the development and evolution of the brand’s digital platforms — from custom-built web and internal CMS tools to native mobile applications. The product suite included an eCommerce website, internal management systems, and cross-platform mobile apps.
Initially, I worked on building and maintaining the dUCk eCommerce website and CMS using React and Next.js, integrating with backend services via RESTful APIs. These platforms supported the brand’s global retail operations and internal workflows.
Following a company-wide restructuring, the web stack was transitioned to Shopify. During this phase, I supported the Shopify migration, integrating custom data via Shopify Metafields API to keep the mobile app in sync with the new system.
In parallel, I led frontend development of the dUCk mobile eCommerce app, built with React Native for both iOS and Android. The mobile app offered a full shopping experience, integrated with backend services, and styled using a consistent design system powered by Storybook.
🧩 Projects & Features I Worked On
Custom eCommerce Platform (Web)
Developed full eCommerce site using React and Next.js
Integrated REST APIs for product data, cart, checkout, and user profiles
Built internal CMS tools for product and content management
Shopify Migration
Transitioned frontend stack to Shopify-based store
Utilized Shopify Metafields API for structured custom data
Maintained mobile app compatibility during backend migration
Mobile eCommerce App (iOS & Android)
Built cross-platform mobile app using React Native
Connected with both custom and Shopify APIs
Implemented product listings, cart, checkout, and user profile flows
System-Wide Contributions
Developed and maintained shared component library using Storybook
Ensured consistent theming and UX across platforms
Collaborated closely with designers and backend engineers for scalable architecture
🛠️ Tech Stack & Tools Used
Frontend (Web): React.js, Next.js, Tailwind CSS
Mobile: React Native (iOS & Android)
API Integration: REST APIs, Shopify Metafields API
Design System: Storybook
ECommerce Platform: Shopify (post-migration)
Tooling: Git, Figma, CI/CD